Athlete Tested. Expedition Proven.™

The brief: Celebrate 25 years of Summit Series through the stories and expeditions of The North Face athletes.

For the occasion, our creative challenge was to define Summit Series both as a product and as a mindset while keeping the athlete at the center.

Copywriter: Rachel Jorgensen
Creative Director: Jack Saunders
Art Director: Austin Squire

Launch Video complete with VO written by yours truely.

Part 1 of our 5 part series exploring stories from The North Face athletes, who are unified by the world’s most iconic ranges.

Find parts 2-5 on YouTube and IG